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For parents of children from birth to five

Turn the toys you already have into games that help your child learn.

Bright Bubs is an app for parents. You take a photo of a toy or an everyday thing in your home, and a few seconds later you have a short game made for your child's age. Each game tells you what to do, what to say, and what your child is learning while you play.

A photo of a tall tower of colorful wooden blocks.

Five ways Bright Bubs helps you play with your child.

Young children learn almost everything through play.

Between birth and five, children learn to move, to use their hands, to talk, to think things through and to get along with other people, and much of that learning happens in play. Every game in Bright Bubs names the area of play it belongs to, so you always know what a game is for.

  • Moving

    Rolling, crawling, walking, climbing, throwing and keeping their balance.

  • Hands and fingers

    Reaching, grasping, stacking, pouring and letting go.

  • Talking

    Hearing new words, copying sounds and, later, telling you what happened.

  • Thinking

    Finding hidden things, sorting, matching and working out what comes next.

  • Feelings and taking turns

    Waiting for a turn, sharing a game and naming how they feel.

  • Music and senses

    Rhythm, sounds, textures and how things feel in their hands.

Most toys get a few weeks of play, then sit at the bottom of the toy box.

Young children are given a lot of toys, and most of those toys are loved for a few weeks before they are forgotten. The toys are rarely the problem. A set of blocks that a baby only chews at nine months can be stacked at fifteen months, built into a bridge at two, and counted into a tower at four.

Parents rarely see those next uses, because nobody tells them what a child is ready for at each age, and a few spare minutes are not long enough to go and find out. Those spare minutes often go to a screen instead, and the toys keep waiting.

Bright Bubs finds the next game in the toys you already own. When you show the app a toy, it looks at what the toy can do: whether it rolls, stacks, makes a sound, fits inside something, or can be hidden. It then writes a short game around what the toy can do, for your child's age today. As your child grows, the same toy gets new games.

Bright Bubs works with the things your child already plays with.

  • Wooden blocksWooden blocks
  • A teddy bearA teddy bear
  • A ballA ball
  • Stacking cupsStacking cups
  • A toy carA toy car
  • A cardboard boxA cardboard box
  • A wooden spoonA wooden spoon
  • A bucketA bucket
  • A scarfA scarf

Toys come first, and a cardboard box, a wooden spoon or a scarf can start a game too.

How Bright Bubs works

Using Bright Bubs takes three steps, and only the first two happen on your phone.

  1. Take a photo of a toy

    Point your phone at a toy or an everyday thing, such as a set of blocks, a teddy bear or a saucepan. Bright Bubs recognizes it in a few seconds and keeps it in your child's toy box in the app.

  2. Get a game made for your child's age

    Bright Bubs then writes a short game for your child's age in months. The game lists the steps in order, the words to say, what your child might do, and a safety line for that toy at that age.

  3. Put the phone away and play

    A game takes about a minute to read. After that the phone goes in your pocket, and the play happens between you and your child, on the floor, at the table or in the bath.

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A game for a ten-month-old and a set of wooden blocks

Mia is ten months old, and her wooden blocks are her favorite toy. From one photo of the blocks, Bright Bubs writes a game for her called Build it up.

The photo of the wooden blocks

Blocks

Build it up

Mia, 10 months · On the floor · Hands and fingers

Safety: Small parts can choke a child under three. Put away any piece that fits through a toilet paper tube, and play with the big ones. Stay within reach while you play.

  1. Set up

    Put four blocks on the floor where Mia can reach them.

  2. Stack two blocks slowly, where she can see.

    Say “Up, up.”

    She might reach for the top block.

  3. Hold the bottom block steady, and wait.

    She might knock the top one off.

  4. Hand her one block.

    Say “Your block.”

    She might bang it on the others, or put it on top.

In this game Mia works on reaching, grasping and letting go, which belong to hands and fingers, one of the six areas of play. The pause in step 2 gives her time to act first, so she has a chance to find out that what she does changes what happens next.

You learn as much from each game as your child does.

Each game tells you what to say and what to do, in a few short lines. It also tells you what your child might do, so you know what to look for and can enjoy it when it happens.

Your child keeps changing, and so do the games. Bright Bubs uses your child's age in months, so there is always a next game to try and something new to notice, from the first months all the way to five.

Every game is rooted in published research about how young children play.

Bright Bubs writes each game from our playbook, a set of play ideas for every age from birth to five. We wrote the playbook from published research, and each age in it names the source that places a skill at that age.

In the app, the research shows up in small, practical choices, such as the age at which a game opens, the way a game leaves room for your child to lead, and the safety line that comes with each game.

See the research behind every game

What the research decides in a game

  • Ages

    The milestone checklists of the US Centers for Disease Control and Prevention decide the age at which each game can open.

  • Turns

    Serve and return, from the Center on the Developing Child at Harvard University, is why games are built around turns between you and your child.

  • Leading

    Research on guided play is why you set up each game and then follow your child's lead.

  • Crawling

    The World Health Organization's study of motor development is why no game needs your child to crawl.

  • Safety

    Advice from the American Academy of Pediatrics, and US and EU toy safety law, decide the safety line that comes with each game.

No milestone charts, no scores, and no worrying about whether your child is behind.

Many baby apps measure children against a chart of milestones, and a chart like that can leave a parent more worried than before. Bright Bubs does not work that way. It never tests your child, never compares your child with other children, and never tells you what your child should be doing by now.

The games are matched to your child's age, and if a game is too easy or too hard today, you try another one or come back to it next month. There are no streaks, no points and no messages that make you feel you have missed something, because play should feel good for both of you.

Why every child keeps their own pace

The same blocks, a new game at every age.

Bright Bubs uses your child's age in months, so the games change as your child does. One set of wooden blocks shows how a single toy can grow with a child.

  • Under 1

    Knock it down

    You build a small tower, and your baby reaches out and knocks it over, again and again.

  • 1 to 2

    One more on top

    You stack two blocks, and your toddler tries to add a third without the tower falling.

  • 2 to 3

    A bridge for the car

    You build two towers with a block across the top, and your child drives a toy car underneath.

  • 3 to 5

    As tall as teddy

    Your child builds a tower as tall as a teddy bear, and you count the blocks together.

For the youngest babies, there are also games that need nothing but you.

When your child is ready for something new, Bright Bubs suggests the right kind of toy.

As your child grows, a new age sometimes calls for something your home does not have yet, such as a first ball to kick or a box with holes to post shapes through. Bright Bubs looks first at the toys you have put away, because an old toy often has new games waiting in it. When a new toy would add new games, the app suggests the kind of toy. It tells you which games the toy would add and what your child would learn from them, and it names an everyday thing that might do the same job.

Each idea comes with a short safety check to read before you buy. You can keep a toy list that both parents share, and send it to grandparents before a birthday. Bright Bubs never names brands, never links to shops and earns nothing from what you buy, so every idea is about your child and nothing else.

Toy idea

A ball to kick

Adds new games for kicking and rolling

MovingSafety check

Everything your family needs for play, in one place.

Games are the heart of Bright Bubs, and the app keeps everything around them simple and in one place.

  • Your child's toy box

    Every toy you photograph stays in the toy box with its games. You can put a toy away for a while and bring it back later, and the app writes new games for that toy at your child's new age.

  • A timeline with your notes

    Each child has a timeline of the games you opened, so you can find a favorite again. You can add a note to the timeline, with a few words and a photo, for example about the evening your child played drums on a saucepan. Your notes are private to you and your partner, and they are never sent to AI.

  • Shared with your partner

    You can invite your child's other parent to the app, and you both see the same children, toys, games and notes. For now, sharing is for the two of you. Later, we may add a way to share with a grandparent or a nanny too.

  • A game for any moment

    When you have no toy at hand, the app has games that need nothing but you, and games for places such as the bath. Gentle reminders to play stay off until you turn them on.

What you can count on

  • Your child never uses the phone.

    Bright Bubs is an app for you, and the play happens away from the screen.

  • You start with what you already have.

    Every game is made from the toys and things in your home, and an idea for something new names a kind of toy, never a brand or a shop.

  • There are no ads.

    Bright Bubs shows no ads, and it earns nothing from the toys you buy.

  • Only the toy in your photo leaves your phone.

    Before a photo leaves your phone, the app crops it down to the toy, removes any face, and removes the location stored in the photo.

  • Every game is checked before you see it.

    Each game is checked for your child's age before it reaches you. The parts that must always be right, such as the safety line, are written in advance, not by AI.

Asim with his young son on his lap, fitting the pieces of a wooden puzzle together.

Why I am building Bright Bubs

I am Asim, a father, and I am building Bright Bubs because of my own child. The idea came to me while we were playing together on the floor. I wanted our play to be fun, and I also wanted it to help my child grow. So I searched online and read a lot of research about what children are ready for at each age. I found many ideas, but nothing that a parent could use in a few spare minutes, with the toys we already had.

So I decided to build it, to help other parents with the same question. Bright Bubs starts from the toys you already have, and it gives you a game that fits your child today, with a clear idea of what the game is good for. I want the first families to help shape it, so if you join the waiting list and reply to the first email, I will read what you write.

Asim, founder of Bright Bubs

Questions parents ask

What is Bright Bubs?

Bright Bubs is a phone app for parents of children from birth to five years old. You take a photo of a toy or an everyday thing at home, and the app gives you a short game for that thing, written for your child's age.

When can I get Bright Bubs?

Bright Bubs comes out at the end of 2026, for iPhone and Android, in Europe and the United States. Join the waiting list, and we will email you on the day you can download it.

Does Bright Bubs cost anything?

Bright Bubs is free to download, and your first games are free, so you can try it before you pay anything. After that, it costs €7.99 a month or €49.99 a year. One subscription covers your whole family: both parents and every child.

Does my child use the phone?

No, your child does not use the phone. You read the game in about a minute, put the phone away, and play together with the toy.

Will Bright Bubs tell me if my child is behind?

No, Bright Bubs never tests your child and never compares your child with a chart or with other children. The games fit your child's age, and the app leaves the judging out.

Will Bright Bubs tell me which toys to buy?

Bright Bubs suggests a kind of toy only when it would open up new games for your child's age, and it always looks at what you already own first. It never names a brand or a shop, and it earns nothing from what you buy.

What happens to the photos I take?

Before a photo leaves your phone, the app cuts it down to the toy and removes any face and the location stored in the photo. The app also asks before it uses your camera for the first time.

Does Bright Bubs use AI?

Yes, Bright Bubs uses AI to recognize the toy in your photo and to write the game. Every game is checked before you see it, and the parts that must always be right, such as the safety line, are written in advance, not by AI. Your notes are never sent to AI.

What if we do not have many toys?

Bright Bubs works with everyday things as well as toys, such as a cardboard box, a wooden spoon, a cushion or a scarf. Some games need nothing at all except you and your child.

Can both parents use Bright Bubs?

Yes, both parents can use Bright Bubs on their own phones, and you both see the same children, toys, games and notes. For now, sharing is for the two of you. Later, we may add a way to share with a grandparent or a nanny too.

Your child's next favorite game is already in your home.

Join the waiting list, and we will tell you when Bright Bubs is ready to download.